Experiences that
Shape Brands
Experiences that
Shape Brands
ABOUT A+MAZE
Where Strategy Becomes Business Value
A+MAZE is a brand experience architect designing and orchestrating spatial, digital, and experiential touchpoints that form cohesive brand journeys and drive market-shaping outcomes.
We go beyond staging events or designing visuals — engineering seamless, holistic, end-to-end experiences that convert strategy into real-world results with tangible, measurable impact.
Our work spans global experience platforms including Paris Fashion Week, World Expos, flagship retail, lifestyle hospitality, and city-scale developments. We create the moments, environments, and systems that define a brand’s next chapter.
Experience, Orchestrated.
THE FOUNDER
Claire Kim
Founder & CEO, A+MAZE
With over 20 years of international experience across fashion, lifestyle, mobility, culture, and real estate, Claire Kim founded A+MAZE to operate at the intersection of strategy and execution. She has led complex brand experience initiatives across Europe and Asia, working directly with global brand headquarters, senior leadership teams, and international partners on platforms including Paris Fashion Week, large-scale retail environments, cultural projects, and city-scale developments. Her work is defined by a clear focus on business outcomes — shaping market entry, brand relevance, and long-term value through precise, experience-led execution.