A+MAZE

A+MAZE led the experience master plan for one of Seoul’s most ambitious mixed-use redevelopments. We established the project’s overarching cultural, retail, and hospitality framework—designing a unified visitor experience across public realm, boutique retail, F&B, and hotel components.

Our strategy repositioned the property from a legacy asset into a future cultural anchor, identifying global-ready anchor tenants and defining a commercial and experiential model that elevates both asset value and destination appeal.