009
LIFESTYLE & HOSPITALITY
Genesis GV60 × KINFOLK
“Charged by Slow Living”
2021 / Seoul, Korea
Role
Collaboration Planning & Creative Direction
Spatial Experience Curation
End-to-End On-site Management
Spatial Experience Curation
End-to-End On-site Management
Notes
A+MAZE directed the collaboration between Genesis and KINFOLK, designing a sensory-led spatial experience that introduced the GV60 through the lens of mindful, contemporary living. From concept development to on-site management, we curated the installation, experience flow, and brand storytelling to position the GV60 as a lifestyle-driven electric vehicle rather than a traditional automotive launch.
Framework
