005
SPACE & RETAIL
MONOHA
Retail & Experience Architecture
2021 – 2023 / Seoul, Korea
Role
Total Consumer Experience Design
Retail Strategy & Business Portfolio Design
Brand Positioning & Merchandising Framework
Cross-Touchpoint Creative Oversight
Retail Strategy & Business Portfolio Design
Brand Positioning & Merchandising Framework
Cross-Touchpoint Creative Oversight
Notes
From a niche craft gallery to a design-driven fashion retail brand with scalable commercial presence. A+MAZE re-architected MONOHA’s retail and experience foundation—strengthening its fashion category, redesigning the customer journey, and establishing a clear contemporary positioning tailored for department store expansion.
We elevated product storytelling, refined brand expression, and reshaped the overall retail experience to support MONOHA’s long-term commercial growth and cultural relevance within the market.
Framework
