002
GLOBAL BRAND EXPERIENCES
Osaka Expo 2025
Korea Pavilion
2025 / Osaka, Japan
Role
Competition Winner (1st Prize)
Concept & Narrative Master Plan
Spatial & Experience Design Framework
Concept & Narrative Master Plan
Spatial & Experience Design Framework
Notes
Selected as the 1st Prize winner in the global competition, A+MAZE defined the Korea Pavilion’s conceptual and experiential direction for Osaka Expo 2025. We created the pavilion’s core narrative, spatial master plan, and visitor experience framework, translating Korea’s cultural identity into a future-forward architectural journey for millions of global visitors.
Framework
