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GLOBAL BRAND EXPERIENCES

TE

Paris Pop-up & European Brand Introduction

2025 / Paris, France (Printemps Department Store)

Role
Pop-up Spatial Activation
Global Communications & PR
VIP & Opinion Leader Engagement
Notes

As part of a two-month K-beauty pop-up at Printemps featuring seven Korean brands, TE engaged A+MAZE to amplify its presence and awareness. We planned and executed a focused brand week within the pop-up, leading global communications, PR, and targeted VIP and opinion leader engagement—turning a limited-time slot into a clear, high-visibility introduction of TE to the European market.